Ads people want to play.
Mini-games and interactive scenarios that let people try your brand or app, then send them to download, visit or buy.
What is a playable ad?
A playable ad is a short mini-game that lets people try a brand or an app before they act. When the game ends, a button sends the player where the brand wants: the App Store or Google Play, a website, or a checkout. On Identicuz, playable ads run on your public page.
Last updated
Soundfamiliar?
Ads get skipped
Banners are ignored and videos are scrolled past.
Trying beats telling
People understand an app or a product faster by playing with it.
Print can't sell an app
A poster can't show what your app feels like. A QR code into a game can.
What youget
Games and scenarios
Tap-to-catch, spin to win, quizzes, choose-your-path stories, find-the-product.
Your brand
Your logo, colours, product images and message.
One goal per ad
App install, website visit or checkout, with an optional reward earned in the game.
Smart app links
One button that opens the App Store on iPhone and Google Play on Android.
From print to play
Your page's QR code brings people from a poster straight into the game.
Measured
Plays, finishes and button taps, next to your page's scan analytics.
How itworks
Step 1: Pick a game
Choose a game or scenario that fits your product.
Step 2: Brand it and set the goal
Add your look, then choose install, visit or checkout.
Step 3: Put it on your page
It plays on your public page, reachable by link or QR code.
Playable ads vs video and banner ads
| Compared | Playable ad | Video or banner |
|---|---|---|
| What the viewer does | Plays and makes choices | Watches or scrolls past |
| What they learn | How your product feels | What you tell them |
| What you measure | Plays, finishes, taps | Views and clicks |
Included in Abundance
Abundance from $65.99/month
Yearly billing costs ten months. This feature isn't available yet.
More from Identicuz
- AI mascotAn animated assistant on your page that answers visitors in your voice, using what you teach it and your own AI key.Coming soon
- Custom pagesSections, embeds and richer blocks, built by hand or by your AI, and always on-brand.Coming soon
- Scan analyticsSee how many people scanned your code, how many came by link, what they tapped and when, without tracking who they are.